June 25, 2026

Patheon Personalized Promotions transforms the customer pay station experience by moving away from generic, one-size-fits-all offers and delivering individualized promotions tailored to each customer's history and behavior. Configured entirely within the Patheon Portal, operators can build customer segments — such as lapsed members, non-marketing opt-ins, or loyal retail customers — and assign targeted promotion flows triggered by license plate recognition at the lane. Customizable media ensures brand consistency, while automated delivery keeps operations streamlined. To get started, sites need Patheon POS, an XPT, and license plate recognition. The result is a smarter, more personalized customer experience that drives conversions, reduces churn, and strengthens membership retention — effortlessly.