Sierra allows operators to set up, manage and track various marketing programs. Its robust reporting helps operators identify ways to adjust pricing, discounts, etc., to raise revenue, while alerts help them keep the wash up, running and making money.
Lock in Customer Loyalty
Sierra keeps customers coming back for more by supporting loyalty programs such as fleet accounts, prepaids, subscription wash programs and loyalty discounts, providing flexibility and ease-of-use for frequent customers with multiple redemption options.
From product offering and pricing changes to display themes, operators can remotely configure the system. Sierra streamlines operations by connecting each pay station and self-serve device under one consolidated server.
Michael Tooley, Vice President, Tooley Oil Company
Advanced Online Reporting
Sierra’s advanced online reporting engine keeps operators in touch with their business anytime from anywhere with access to real-time dashboards with equipment status, wash counts and revenue.
Sierra minimizes downtime in operations with email and text notifications that alert operators when equipment fails or needs service.
Promotional features allow operators to set up, manage and track various marketing programs, such as:
Sierra supports operator efforts to lock in customer loyalty, including fleet accounts, subscription wash programs, loyalty discounts (buy nine washes, get the 10th free), etc. Our enterprise-level management system Director® allows these programs to be shared across a chain’s car wash sites.
Pay stations with Sierra can be programmed to automatically encourage upsells, such as pre-paid upgrades, add-on services, wash bundles and token dispensing.