August 24, 2026

Patheon's personalized promotions help operators deliver more relevant offers and create better customer experiences – but like any data-driven marketing tool, it needs strong customer recognition data to be most effective.

Some operators already have a license plate recognition (LPR) solution, but they still aren’t capturing as much customer activity as they'd like. Others have held off on implementing LPR because they’ve been priced out by traditional solutions.

FastID+ was built to change that!

Reducing the High Cost of LPR Adoption

FastID+ is a new, more accessible and cost-effective vehicle and license plate recognition solution available for Patheon customers that is a fraction of the upfront cost compared to traditional LPR solutions.

That lower cost of entry doesn’t come with a lowered amount of capabilities though. FastID+ is built with AI-powered accuracy (up to 99.9%) that lets you capture the make, model, color, body style and license plate of all vehicles that come through your tunnel – keeping customers moving and operations efficient.

Unlock Data Insights to Drive Growth

It’s more affordable, it’s fast, and it lets you unlock deeper insights and analytics, track behaviors and trends, and take advantage of all Patheon has to offer.

All those key data points let you better inform pricing, promotion, wash packages and sales strategies and turn vehicle recognition into a revenue driver.

Get the Most Out of Patheon

 The more customer recognition data available to Patheon, the more value you’re able to unlock. Whether you're relying on an older LPR solution or looking to add one to your site, the quality and consistency of that data matter.

The data that FastID+ collects helps enable:

• Personalization
• Analytics
• Alerts
• Future feature adoptions

...allowing you to truly get the most out of Patheon!

No More Missed Opportunities

Whether you’re starting from scratch or upgrading an existing setup, FastID+ delivers faster recognition and richer data, giving you the foundation to drive personalization, gain deeper customer insights, and make smarter, revenue-driving decisions.

It also provides your site with a future-ready foundation backed by ongoing AI improvements and long-term support!