Matt is an experienced operations leader in the car wash industry, bringing over a decade of handson experience in scaling and optimizing multisite operations. With deep expertise in express car wash models and site expansion, Matt currently serves as Chief Operating Officer of Soapy Noble, where he oversees eight locations across Massachusetts and Connecticut and supports continued growth. Under his operational leadership, Soapy Noble delivers efficient, highquality wash experiences through a combination of express services, select selfservice bays, and express detailing offerings. 

Christopher is a Solution Engineer at Microsoft specializing in Cloud & AI Platforms, with over a decade of experience supporting Azure services and open-source technologies used alongside them. Passionate about innovation and rapid technological growth, Christopher helps organizations modernize legacy applications and adopt emerging solutions, including Azure AI, to turn ideas into reality. 

Chris is a seasoned operations leader with more than 25 years of experience driving growth, operational excellence, and team performance across multisite retail environments. With deep expertise spanning bigbox retail, convenience stores, and car wash platforms, Chris currently serves as Director of Operations at Alimentation CoucheTard, Circle K, where he leads the WetGo and Rainstorm Car Wash brands across Pennsylvania, Ohio, Illinois, and Indiana. Known for his practical, people centered leadership style, Chris focuses on building high performing teams, advancing continuous improvement, and delivering a simple, fast, and consistent guest experience through operational precision and well equipped teams.