Drive Loyalty & Growth With Every Customer Interaction

Imagine transforming your car wash business into a revenue-generating powerhouse without the headaches of working with multiple providers. That's the power of DRB®'s transformative solution to help you drive retail traffic, grow memberships, reduce churn and scale seamlessly.

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Wash Management

More than point-of-sale (POS), you’ll have a platform that manages your business, engages customers and maximizes revenue.  

car wash metrics displaying on a mobile phone

Marketing Automation

Make your marketing smarter with text and email automation that helps you engage your customers throughout their journey.

isolated graphic of a text message from a car wash overlaid on an image of someone holding a mobile phone

Loyalty & E-Commerce

Ensure that customers' online experience is optimized to drive conversion and loyalty regardless of where they access your site.

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Membership Campaign

Drive immediate ROI on your new technology with a digital marketing campaign proven to drive sustainable membership growth.

Sign outside of car wash displaying membership promo

Trusting the Future to DRB® & Patheon+

Product Feature Comparison


Grow Memberships

With technology backed by a team of marketing experts, grow your membership by 10%+ and your member revenue by 21%+.

  • Sell Plans Faster, From Anywhere: Offer fast, convenient membership purchasing on-site, online or via mobile app.
  • Seamless Plan Redemption: Provide hassle-free on-site redemption powered by AI License Plate Recognition (AI-LPR)
  • Targeted Offers: Deliver tailored offers via pay station, text or email to customers most likely to convert. 
  • Data-Backed Marketing:  Get a strategic digital marketing campaign to kick off your growth so you can focus on implementing your new technology.

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car wash pay station with a pop out showing a personalization workflow
white car at pay station with pop out of details for pay-as-you-go


Drive Retail Revenue

Ramp up retail revenue and loyalty by 6%+ with technology that recognizes and rewards non-members, giving them an unmatched experience. 

  • Drive Retail Loyalty: Drive repeat visits with a points-based loyalty program designed to capture customer contact info, keep customers engaged and increase wash frequency.
  • Member-Like Experience: Offer seamless, automatic transactions for non-members without a monthly commitment.
  • Automated Personalization: Deliver hyper-personalized experiences to your customers based on their previous behaviors.
  • Tailored Communications: Send targeted text messages, emails and push notifications reminding customers to visit to drive more retail purchases.

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Reduce Churn

Outsmart voluntary and involuntary churn with built-in tools proven to lower voluntary churn by 5%+ and involuntary churn by 6%+. 

  • Automated Retention Campaigns: From welcome messages to anniversary greetings, use automated marketing messages to remind members of the value of their plans.
  • Involuntary Churn Prevention: Proactively notify members of credit card issues via text, email and push notifications before their plan expires. 
  • Automatic Retention Offers: Deliver offers, such as discounts on their current plan, to members trying to cancel.


Scale Seamlessly

Grow your total revenue by 14%+ thanks to modern architecture that helps you respond to market changes with speed and ease.

  • Business Agility: Respond lightning fast to market changes by easily pushing promotions, pricing changes and more down to all sites with data replication.
  • One-Stop-Shop Configuration: Configure all your business rules and strategy from one place with optimal performance and speed.
  • Enterprise-Grade Modernization: Secure, reliable and efficient system that industries worldwide rely on, plus a major reduction in your on-site database load.

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What's Included

  • Point-of-Sale, Customer Engagement and Wash Management
  • SMS Text and Email Marketing Automation
  • Digital Membership Campaign
  • Custom-Branded eCommerce
  • Branded Mobile App

  • Powerful Data and Actionable Analytics Dashboards
  • AI-Powered License Plate Recognition
  • Fast and Secure EMV Payment Processing
  • Cutting-Edge Pay Stations
  • Loyalty and Rewards Program

Chat with your sales rep about how our comprehensive solution can help you achieve unmatched growth!