January 24, 2025

This is an excerpt from the e-book "The Car Washer's Guide To Text & Email Marketing." Download the full e-book

When we say “text messaging,” we’re not just talking about text. The phrase encompasses both SMS (Short Message Service) and MMS (Multimedia Messaging Service). While both involve sending messages via mobile devices, they differ in functionality, content, capabilities and potential use cases.

SMS

SMS truly is just text—SHORT text. SMS messages have a character limit of 160 characters per message (though most modern devices can split longer messages into multiple parts). Therefore, they are best for quick,concise messages.

SMS messages offer high deliverability as virtually all mobile devices and carriers support them. they are also typically delivered instantaneously, making them ideal for time-sensitive messages.

Consider SMS for:

• Appointment Reminders
• Promotions and Discounts
• Customer Feedback
• Loyalty Program Updates

MMS

MMS messages can include images, videos, audio files, GIFs and formatted text, allowing for more dynamic and engaging communication. They don't have a character limit.

The downside is that MMS messaging is more expensive than SMS for the sender and sometimes for the recipient, depending on their mobile plan. Still, the ability to include multimedia elements is great for sharing visual promotions, branded content or detailed information such as product promotions, scannable coupons/QR codes, video clips and event invitations.

Maximize Your Impact

Both SMS and MMS have unique strengths that make them valuable tools in a mobile marketing strategy. By understanding the differences and knowing when to use each, you can leverage SMS and MMS to maximize the impact of your mobile marketing efforts, driving customer engagement and growth for your car wash business