March 17, 2025

Since opening their first location in 2004, Wash Masters Car Wash, a Victron company, has grown into a thriving multi-site operation with 23 locations and counting. Throughout their journey, they have relied on DRB^® as a trusted technology partner, helping them optimize pricing, streamline operations and plan for future growth. Now as they prepare to transition to Patheon^®, they continue to trust DRB to support their evolution in the competitive car wash industry.

Growth and Optimization

Wash Masters has exclusively used DRB’s technology since their inception, leveraging DRB’s expertise to optimize their technology stack. A critical component of their success has been the pricing optimization tool from Suds, DRB’s team of growth consultants and marketing experts. By utilizing Suds since 2020, they have optimized their pricing strategy, leading to hundreds of thousands—if not millions—of dollars in additional revenue, according to Mohamed Sharaf, CEO of Wash Masters.

Beyond pricing, DRB has played a vital role in Wash Masters’ long-term technology planning. DRB’s proactive approach to system upgrades, installations and project planning has ensured that Wash Masters stays on track with their expansion and maintains cutting-edge technology across all locations.

Real Results

By partnering with DRB, Wash Masters has achieved:

• Sustained Growth: Expanded to 23 locations (soon to be 24) with a trusted technology partner guiding every step.
• Optimized Pricing Strategy: Suds has signifcantly increased revenue by enabling data-driven pricing decisions.
• Proactive Planning: DRB’s forward-thinking approach allows them to plan system upgrades years in advance, ensuring seamless operations.
• Future-Proof Technology: With the upcoming transition to Patheon, Wash Masters is poised for even greater efficiency and customer satisfaction.

The Future

Wash Masters is set to embark on their next phase of growth with Patheon, DRB’s hybrid-cloud engagement platform. This transition will streamline operations,enhance membership management and solidify their ability to offer an unmatched customer experience.

As they continue expanding, Wash Masters remains confident that DRB’s innovative solutions and strategic foresight will support their success for years to come.

“What gets me most excited is offering customers an experience, services and pricing that they cannot get at any of our competitors,” Sharaf said.