October 01, 2025
In-Bay (IBA) operators face unique challenges: unpredictable income, limited staffing, and slow throughput. Washify was built to solve these problems, delivering reliable revenue, lightning-fast transactions, and built-in marketing tools. In this on-demand webinar, you’ll learn how Washify helps you:
- Generate dependable monthly revenue, even on rainy days
- Speed up traffic flow with LPR and smart kiosk technology
- Automate marketing and upselling with zero extra effort
- Sell washes at the pump and boost customer loyalty
Transcript:
Jean Moreira
Hey everyone and welcome to today's webinar, loyalty, speed and predictable revenue fueled by Washify. My name is Jean. I've been a part of the onboarding team with Washify for a little over six years now. And during that time, I've had the opportunity of working with hundreds of owners, operators and distributors all across the country, hearing about what's important to them in a point of sale system and also some of the challenges they face with the current system they had. I'm so excited today to be able to show you how Washify is going to be able to help grow your business. Let's jump right in.
What is Washify? Washify is an all-in-one point of sale system that gives the control of the customer experience back to the owner. From built-in marketing to fast EMV transactions and easy to manage memberships, Washify is a lean investment that gives you the power to boost revenue while keeping your customers loyal. Whether you're running a single bay, a tunnel site, or multiple locations, Washify is designed to allow you to maximize profits while always staying in top of mind with your customers. We all know the name of the game is Maximizing Profits. The best way to do that is with customer loyalty. By using our marketing tools, which includes automated emails, text campaigns, ability to upsell at the kiosk, and customer loyalty app, you can always stay a step ahead of the competition. But we all know it goes further than that from an owner's perspective. It's more important than ever to have a modern software with reliable hardware, a system that can grow and adapt with your business. Whether it's staying connected, limiting downtime or the ability to quickly deploy promotions, everything you need to keep your business running and profitable is built-in with Washify.
Nowadays, everything comes with a subscription. From Netflix to Amazon to a gym membership that you only use when you get the bill of notification. Guilty. Customers are more open than ever to signing up for a membership when they see the value. Reliable recurring revenue gives you steady income through slow seasons and bad weather days. The easy to sign up process at the kiosk helps turn those one-time sales into predictable cash flow you can count on. We recently set up an IBA customer with an outdated point of sale system. They never had the ability to sell memberships or deploy quick promotions when they wanted. They decided to run a first month promotion for any new signups. Within a few months of running Washify, they had over 500 members signed up. This is with a completely unmanned site. The average plan was $30 a month. With just those 500 members, they were bringing in $15,000 in dependable income every single month. From the customer's perspective, they love the seamless automated billing and the fast member redemptions with LPR.
No need for any extra steps, just pull up and leave with a clean car. Don't let your kiosk slow you down. With Washify, every transaction is quick, secure and seamless. Payments should be the last thing the customers worry about. From our fast EMV enabled payments, tap-to-pay convenience and securely stored customer payment information for renewals, your customers are never left waiting. The best thing about it is the kiosk can even help with upsells. Think about it as another employee on site.
By using our audio and video prompts, it directs the customers through the entire transaction while highlighting memberships and promoting add-ons. So how do we get people to your car wash? With most IBA systems, you're hoping they just show up, but not with Washify. Our built-in marketing takes it to another level. Let's say you want to set up a campaign that is targeted to customers who have visited four times in the last 45 days, or want to be proactive about cancellations and send out an email that is targeted to members who haven't visited in the last 30 days. Our built-in market is designed to allow you to easily stay connected with your customers, giving you continuous engagement and brand recognition. But let's build on that brand recognition. Washify's mobile app gets customers excited about coming to your wash. Whether it's loyalty points with simple to redeem rewards, easy to buy and share washbooks, or signing up memberships, a sale is always right at their fingertips. Let's paint a picture. It's a slow cloudy day, the third one in a row, and you're trying to figure out how to generate more business. You decide you want to run a $3 off promotion for anyone that has your app. For most point of sale systems, that's difficult. But with Washify, it's as simple as logging into your Washify admin page, whether you're on site or remote, creating the discount, typing out the message and hitting send. The customer will receive a notification letting them know they have a discount available for that day in seconds, allowing you to turn a bad weather day into a profitable one. Where else can we find customers? The C-Store is a great way for IBA operators to connect with customers you might have not been able to reach otherwise. With our gas pump integration, getting those impulse buys has never been easier. And the great thing about it is it doesn't even have to be on site. You can have a separate C-Store, or even partner with a neighboring gas station to sell your washes.
I've been there before, filling up my car and get a notification at the pump for a car wash. I look around at my dirty car that's covered in pollen or salt from the last snow storm we just had. It's like the gas pump read my mind. I was converted from someone who eventually would have gotten around to washing my car, to making a purchase right then and there. And since I was already in a buying mood, why not throw in a car wash?
Washify's AI powered LPR is constantly learning and improving to make sure it's always a fast transaction for your customers. No cards, no codes, no lines. This is especially important during those peak hours, giving you the ability to reduce staff without sacrificing quality. What's even cooler… is even if the customer is not a member, LPR can help redeem and build loyalty points, save washbooks for purchases or redemptions. It can also create a customer history for each transaction, giving you another opportunity to collect valuable data that can be used for a future promotion. Washify's AI powered LPR is also built to protect your business from customer abuse. IBA's are probably asking yourself, okay, “Jean, what happens when I start offering memberships and Billy decides to wash 15 times in a row on Saturday”? With smart IBA limits, you control the usage. Set a once-a-day limit or a monthly limit. Once the customer hits the limit, the kiosk lets them know and prompts them to buy a single wash. This way you can prevent congestion and allow those important single wash buyers to not turn away.
How else can we increase revenue per user? Multi-family plans gives you another tool. Signing up additional vehicles to an existing plan allows an entire family to have a membership and benefit from a clean car. The customer can either pull right up to the kiosk with the car they want to sign up, input the primary phone number on the account, and the kiosk quickly pairs the plans. Or, if the customer is sitting at home, they can add as many cars as they like directly from the loyalty app by simply selecting the plan and adding the vehicle's license plate.
Once they pull up to the kiosk, it will automatically redeem them. But it doesn't stop there. Let's say you have a police department in town that doesn't want to have a card on file and wants to receive an invoice for the cars they wash. Simply create the account in the backend, add the vehicles, any special pricing you might be offering, and turn on “allow invoice”. It's that easy. This will generate an easy-to-read billing statement that can be sent to the customer every month, allowing them to wash that day and pay later.
Washify provides operators with complete business control, helping them overcome many IBA challenges, from allowing predictable income, helping them stay connected with customers, to faster transactions powered by LPR. Hopefully this webinar gave you some good insight on how Washify can help you grow. We have our dedicated team of sales reps that are always available to answer your questions, whether you're an in-bay or a tunnel, multiple locations or a single site.
Please feel free to reach out to us with any questions and I'm looking forward to help you grow your business. Have a great day. Bye.
